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Leon CC — Est. Impact

[ 01 — WHO WE ARE ]

Leon Creative Consulting fuels the growth of global submerged economies through thoughtful, fact-based systems.

A performance-driven creative consultancy — built on the urgent belief that the world's overlooked markets deserve rigorous, evidence-led craft.

  1. 01

    Corporate Reputation

    Positioning and narrative that earns trust with the people who matter most.

  2. 02

    Data-Infused Storytelling

    Evidence and craft in equal measure — stories grounded in what the numbers actually say.

  3. 03

    Growth Systems & Funnels

    The operating systems that turn attention into compounding, measurable growth.

  4. 04

    Capacity-Building & Training

    Equipping teams to run the system long after the engagement ends.

[ TRUSTED BY ]

[ 02 — FEATURED DOCUMENTARY ]

Our Featured Documentary

The Shadow Economy explores the often-overlooked informal sector, revealing how small-scale entrepreneurs and businesses operate outside traditional frameworks, their contributions, and their unique challenges.

The Shadow Economy — documentary still

THE SHADOW ECONOMY

Inside the Informal Economy

Amara O., a market trader in Balogun, Lagos
Amara O. — Market Trader
Balogun, Lagos
Ngozi E., a tomato seller at Mile 12, Lagos
Ngozi E. — Tomato Seller
Mile 12, Lagos
Kwame A., a stall keeper at Makola, Accra
Kwame A. — Stall Keeper
Makola, Accra
Musa I., a load carrier at Oshodi, Lagos
Musa I. — Load Carrier
Oshodi, Lagos
Fatima B., a food vendor at Kejetia, Kumasi
Fatima B. — Food Vendor
Kejetia, Kumasi
Chidi and Ada, stall keepers in Onitsha, Anambra
Chidi & Ada — Stall Keepers
Onitsha, Anambra

[ BEHIND THE SCENES ]

On-Set Sneak Peeks.

Our crew on location, setting up lighting, recording interviews with market traders, and capturing the everyday moments that bring The Shadow Economy to life.

Be the first to watch when it drops!
The crew working together on set
Professional lighting equipment on the film set
A camera operator filming an interview

[ 03 — SELECTED WORK ]

Featured Projects & Recognition

A stream running through dense foliage with debris caught in the water — from Martins Keyen's photo essay Sometimes I Wonder/Wander.

[ 01 — PHOTO ESSAY · UNEARTHODOX ]

Cycles of Hope

Martins Keyen's photo essay Sometimes I Wonder/Wander. was selected for Cycles of Hope, the 2024 anthology from Unearthodox's Voices of Regeneration call. Its argument is one this practice keeps returning to: the people digging through what is left of our garbage are voices of regeneration — they just never reach the podiums and stages.

Read Cycles of Hope The essay (PDF)

A Country of Particular Concern — still from the visual essay

[ 02 — VISUAL ESSAY · 7 MIN ]

A Country of Particular Concern

A visual essay from the lens of Martins Keyen — seven minutes of image and argument, made in the same documentary register as the Shadow Economy series.

Watch the film
Martins Keyen interviewed on AIT's Health Digest

[ 03 — BROADCAST · AIT · 2026 ]

Martins Keyen on AIT

Our CEO in conversation on Health Digest, live on Africa Independent Television — twenty-one minutes on the work, the evidence behind it, and the markets it serves.

Watch the interview

[ 04 — CLIENT VOICES ]

What Our Clients Say

Discover the experiences that shape our story. Straight from those who inspire our best work.

Leon CC helped us refine our brand story and secure critical funding—growing our reach by 40% in six months.
Lady Chisa
Founder
Their strategic planning sessions clarified our next steps, and the documentary feature gave us an unexpected PR boost.
Ajuma Abalaka
Client
Leon CC brought rigour and taste in equal measure — the kind of partner that treats your growth like their own.
Mr Anye
Client
Evidence-led from day one. They mapped where our value leaked, then built the funnel that fixed it — measurable, every step.
Ngozi Eze
Program Lead
The funnel work alone paid for the engagement inside a quarter. Clear, measured, honest.
Tunde Bakare
Operator
They treat data as a story you can act on — not a dashboard you quietly ignore.
Amina Sow
Director
A rare mix of strategy and craft. Our brand finally matches our ambition.
Kofi Mensah
Founder

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Ready to collaborate?

Whether you're seeking strategic guidance, brand development, or looking to collaborate on meaningful content, we're here to help you shape the future of your business.